LECTURE
The Next Design Agency 📲
Taught by Andrej Berlin - CEO, Deep Work Studio
⭐️ Design3 Recommended
💙 Community Favorite
💬 English Subtitles
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⚡️ OVERVIEW:
With the emergence of web3 there’s a new generation of Design Agency coming. These web3 native studios are different in terms of their business, the way they build Products and what and how they Design.
In this talk, Andrej Berlin, CEO of Deep Work Studio - a leading web3 design agency - will explore the nuances of running it compared to a Web2 agency, focusing on the distinctions in business models, product design, and UX design. The presentation aims to clarify Web3-specific elements like community involvement and building products that require financial trust, while also simplifying complex topics like gas fees and wallet interactions for users who are more interested in platform utility than the technology behind it.
An essential lecture for those in the web3 DeFi space, those looking to get into it, and also very much for those working in normal digital agencies and consultancies that need to up-skill in web3 to help their offering.
🥡 KEY TAKEAWAYS:
In this lecture, you will learn:
1.Tips on how to structure a business in the web3-native economy.
2.Product strategies that help your product thrive in an environment of constant change and uncertainty.
3.UX heuristics for apps that leverage blockchain to verify identities, make payments and sign agreements.
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Andrej Berlin is the creator of the semi-permissionless design studio Deep Work Studio.
He has been involved in the design of over 100 different products, services, and organizations across web2 and web3. Ranging from open source teams, start-ups, enterprises and fortune 500 companies.
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This lecture is ideal for you if you’re:
A Product, UX or UI Designer
Interested in creating AI Products & tools
Interested in futures and innovation
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