LECTURE

Beyond the Algorithm:
Integrating Behaviour Architecture* and AI for Better decision making 👾💙

Co-Taught by Krittika Sharma, Behaviour design leader for the Health & Life Sciences practice at Fractal & Co-taught by Akbar Mohammed, AI and technology leader at Fractal

❤️️ Design3 favourite

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💬 English Subtitles

Integrating Behaviour Architecture and AI for Better decision making
£5.00
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⚡️ OVERVIEW:

Our world today experiences AI systems becoming increasingly omnipresent in assisting with decision-making across various contexts and domains. However, algorithms alone often have limitations and may lack the complexities of human nature and need to integrate behavioural science with AI to create more effective and agile decision-making systems.

Behavioural science compliments data by understanding 'the why' of what emerges from the data through unpacking cognitive biases, emotional feedback and understanding user needs. Integrating behavioural science with AI can enable us to solve for opportunities that are not only precise but ethical as well.

🥡 KEY TAKEAWAYS:

In this Lecture, you will learn:

1.An introduction to Behaviour Architecture*.

2.How BA and data talk to each other.

3.How AI can be used to empower better design decisions.

4.Fractal’s multidisciplinary approach to problem solving.

5.Lessons from the practice.

6.Ethical AI.

7.The future of AI and Behaviour Architecture*.

  • Krittika is a behavior design leader for the Health & Life Sciences practice at Fractal where she solves for wicked problems through the lens of AI, Engineering and Design for Fortune 100 clients. She is passionate about ensuring that people are empowered to lead healthy lives, and the medical enterprises are supported responsibly to meet their purpose.

    She has over 13 years of designing and delivering value in the area of healthcare, end of life care, development sector, financial services, and organizational behavior.

    She has worked with multidisciplinary teams in the United States, UK, India, Canada, Tanzania, and France. She holds a Master of Design in Strategic Foresight & Innovation.

    Previous to this, she was a textile designer and entrepreneur and a professional singer.

  • Akbar is a technology leader with extensive expertise in AI, Engineering and Design.

    He spearheads strategic engagements with fortune 100 clients. and is responsible for developing AI products and implementing complex machine learning use cases.

    Akbar also heads the responsible AI practice at Fractal, where he helps public and private sector clients create responsible AI strategies. Akbar's multicultural background brings a unique perspective to his work, having lived and served clients across the US, Europe, and Asia.

  • This lecture is ideal for you if you’re:

    • A Product, UX or UI Designer

    • Interested in creating AI Products & tools

    • Interested in futures and innovation

💬 TESTIMONIALS

  • Insightful, makes me want to learn more and dig deeper

    Service Designer

  • I love the idea of Behaviour Architecture. I want to learn more about how more on how to integrate this into our product research.

    Design lead

  • The concept of Ethical AI is much needed, great to see this covered here.

    Product manager

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