LECTURE
Designing for new consumer behaviour for Web3 businesses
Taught by Brenda McCulley, Sandbox researcher at Lego
🎥 Most watched
⭐️ Design3 Recommended
💬 English Subtitles
Watch it now
⚡️ OVERVIEW:
As technology evolves, so does our behaviour and expectations towards how it interacts with our daily lives. Join me in a discussion as we explore the world of Web3 and how we shape our future interactions - be it socialising, creative expression and how we as consumers may interact with brands in a more open, decentralised system.
🥡 KEY TAKEAWAYS:
In this Lecture, you will learn:
1. the key trends and shifts in human behaviour, interactions and expectations that will shape the way we design relevant Web3 services, businesses and products.
2. With a focus on how to use these insights to design innovative solutions, business models and experiences - this is a great way to start building a human-centred perspective for Web3.
-
Trends Forecaster, Marketer and Venture Designer with strong experience of working at incubator studios, agencies and startups in the space of Digital Play, Web3, EdTech, FMCG, HealthTech, HomeTech.
Brenda headed research for new ventures at SPACE10, an independent Futures Lab entirely dedicated to IKEA's mission to create a better everyday life for people and planet. Prior to this, she was at LEGO Ventures which was where her journey began with being absorbed into the world of Web3 and Ethics, Behavioural Design of the future. She comes with a wealth of knowledge from her international exposure to identifying new trends and behaviours and turning those insights into Product Innovation for start-ups including HelloFresh during its unicorn days.
-
This lecture is ideal for you if you’re:
A Product, UX or UI Designer
Interested in creating AI Products & tools
Interested in futures and innovation
Keep learning with these related lectures
-
![]()
Designing human-centred web3 customer journeys
Taught by Anupa Dasgupta, Service Design lead and web3 founder
This masterclass focuses on how can we humanise Web 3 experiences with the aid of design led processes and tools. We will cover actionable strategies and approaches that will allow you to identify gaps and opportunities and thereafter develop solutions that are scalable and sustainable.
-
![Web3 & the Creative Rise of the Global South]()
Web3 & the Creative Rise of the Global South
Taught by Charles Hayes, Executive Managing Director, Asia and a Global Partner at IDEO
Looking through the hype and beyond the FUD, web3 provides new and exciting opportunities to unlock global creativity. Possibly less recognized but potentially more significant is how this is playing out in the Global South. We will explore the intersection between web3, creativity and these dynamic markets.
-
![]()
Beyond the Algorithm: Integrating Behaviour Architecture* and AI for Better decision making
Taught by Krittika Sharma and Akbar Mohammed, Fractal AI
Our world today experiences AI systems becoming increasingly omnipresent in assisting with decision-making across various contexts and domains. However, algorithms alone often have limitations and may lack the complexities of human nature and need to integrate behavioural science with AI to create more effective and agile decision-making systems.
-
![]()
Artificial Creative Intelligence
Taught by Dhaval Joshi, Partner at BigCycl labs
What are the key trends and developments within the Web3.0 space that will impact Designers and their practice?
This lecture will cover key skills and methodologies, essential for designers to learn in order to prepare for the next shift in digital product development from automation to Artificial Intelligence.
🃏 Save more with our membership.
Get unlimited access to all our events, lectures and playbacks for less than £10 a month.