LECTURE
Designing for new consumer behaviour for Web3 businesses
Taught by Brenda McCulley, Sandbox researcher at Lego
🎥 Most watched
⭐️ Design3 Recommended
💬 English Subtitles
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⚡️ OVERVIEW:
As technology evolves, so does our behaviour and expectations towards how it interacts with our daily lives. Join me in a discussion as we explore the world of Web3 and how we shape our future interactions - be it socialising, creative expression and how we as consumers may interact with brands in a more open, decentralised system.
🥡 KEY TAKEAWAYS:
In this Lecture, you will learn:
1. the key trends and shifts in human behaviour, interactions and expectations that will shape the way we design relevant Web3 services, businesses and products.
2. With a focus on how to use these insights to design innovative solutions, business models and experiences - this is a great way to start building a human-centred perspective for Web3.
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Trends Forecaster, Marketer and Venture Designer with strong experience of working at incubator studios, agencies and startups in the space of Digital Play, Web3, EdTech, FMCG, HealthTech, HomeTech.
Brenda headed research for new ventures at SPACE10, an independent Futures Lab entirely dedicated to IKEA's mission to create a better everyday life for people and planet. Prior to this, she was at LEGO Ventures which was where her journey began with being absorbed into the world of Web3 and Ethics, Behavioural Design of the future. She comes with a wealth of knowledge from her international exposure to identifying new trends and behaviours and turning those insights into Product Innovation for start-ups including HelloFresh during its unicorn days.
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This lecture is ideal for you if you’re:
A Product, UX or UI Designer
Interested in creating AI Products & tools
Interested in futures and innovation
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