LECTURE
Sustainable Digital Design 🪴📲
Taught by Gareth Edwards - Chief Client Officer, GoCodeGreen
⭐️ Design3 Recommended
💙 Community Favorite
💬 English Subtitles
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⚡️ OVERVIEW:
💾 Do you remember when we used to have to care about file size and bandwidth as designers? It seems like the dim and distant past, and in terms of the history of digital and technology it is.
But with the rapid rise of Generative AI and Web3 technologies that generate almost unbelievable levels of emissions, we believe it’s time to re-apply this thinking and consider the sustainability of your digital products. Did you know that technology is now the fastest growing carbon emitter and is already 3 times worse for the planet than flying?
Gareth Edwards from GoCodeGreen covers why adding being sustainable to your list of design constraints throughout the product design process can not only save you carbon but also potentially create better client outcomes.
🥡 KEY TAKEAWAYS:
In this lecture, you will learn:
1.Design one journey that is the optimum ideal experience for a customer, one that is the most sustainable, and one that meets both. and then test that to understand the appetite for a good enough, experience. There is a happy path in the middle.
2.Find a way to measure your impact and you’ll be able to make smarter and better choices in how to reduce carbon impact. Measure everything; while energy use at the server and cloud level is the bulk, don’t underestimate the energy use of the working Product team that is making it.
3.Ultimately those who write the code have potentially the biggest impact - although engineers will only engineer the Products given to them from a design perspective. Designers are lovers of constraints. So great designers with a sustainability constraint tend to be stewards and champions of sustainability.
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Gareth is the Chief Client Officer for GoCodeGreen an Earthshot nominated ClimateTech that supports organisations Digital Decarbonisation efforts.
With more than 25 years working in digital & design both as a client and as a consultant, Gareth has worked across the industry spectrum from start up to FTSE 100 and beyond.
A founder of Deloitte Digital’s Scottish practice, Gareth has previously acted as a council member for BIMA Scotland and the Scottish Marketing Society and sat on the Board of Scottish Cycling for three years.
A former winner of The Drum’s Digital Individual of the Year award, Gareth specialises in digital strategy, experience design and sustainability in technology.
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This lecture is ideal for you if you’re:
A Product, UX or UI Designer
Interested in creating AI Products & tools
Interested in futures and innovation
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