LECTURE

Rise of the Design Entrepreneur 🏂

Taught by Niharika Hariharan & Anish Joshi - Founders, Design3

🎥 Most watched

⭐️ Design3 Recommended

💬 English Subtitles

⚡️ OVERVIEW:

Sometimes great design is not enough, and neither is understanding user needs….

Brian Chesky (Founder of Airbnb) received a standing ovation at ConFig this year where he encouraged designers to become entrepreneurs and start their own businesses - and he is right. More than ever, designers are looking to take their ideas to market or play a key role in steering large enterprises with a focus on intrapreneurship.?

🥡 KEY TAKEAWAYS:

In this Lecture, you will learn:

Part 01: Design Entrepreneurship

This is a practical session that will provide you with an overview of how to take an idea to market. We will walk through lean innovation methods and best practice guidance to start preparing for your entrepreneurship journey; from thinking about the team you need, to financial considerations and quickly gettting to proposition and customer need validation.

Part 02: Design Intrapreneurship

In the second half of this talk will focus on how designers and design leaders internally can innovate and steer business outcomes. We will focus on practical examples and approaches from setting capability to establishing a design approach that will deliver on business value.

Niharika Hariharan - Founders, Design3
Niharika is a design entrepreneur with knowledge and expertise in shaping, accelerating and delivering digital products and businesses from the ground up. Her background is based on a combination of her experience of launching Design3, a global ed-tech start-up (for web3, AI and sustainability), her role as an Associate Partner at McKinsey, and working in leading innovation labs and client companies across a range of sectors & countries including Nokia, bp and Barclays. She is also an advisory board member for the Business Design Studio at Imperial College Business School.
Anish Joshi - Founders, Design3
Anish's vision is to further business and the world by evolving the discipline and industry of Design, via two routes:
1. Design, Innovation & Digital at scale and for impact; through his strategic advisory role at Shell on the key challenges in energy.
2. Through future proofing the Design industry and designers themselves by launching Design3 - the only ed-tech platform, global network and think-tank all about Design x web3, AI & Sustainability.
Anish has worked both client-side and in consulting on a diverse range of projects and proposition builds, leading global teams and building propositions. Anish holds an MBA from Imperial College Business School.
This talk is for you if...
1.You are heading up design teams within organisation and are responsible for shaping capability and steer design vision and offering
2.You are a designer with an idea that you believe has market potential
3.You consult and work with clients looking to adopt a lean innovation approach to delivering products and services

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