LECTURE

Using AI for Product Discovery & Research 🔎🚀

Taught by Ben Corbett, Founder, Orbit

❤️️ Design3 favourite

🎥 Most watched

💬 English Subtitles

Using AI for Product Discovery & Research 🔎🚀
£5.00
One time

Watch it now

⚡️ OVERVIEW:

The Discovery phase of any project /Product is critical to solving the right problem, testing hypotheses and understanding people.

Here, Ben Corbett, co-founder of Orbit - a Product Strategy platform - explores new thinking and structures around Product Discovery including a practical example, through his venture use case, of how AI can be used for user interviews, getting from raw data to insights in minutes.

🥡 KEY TAKEAWAYS:

👐 AI is not only generating insights from product research and discovery, but making it simpler than ever for product teams and stakeholders to access and consume those valuable insights - making it available for the entire organisation including sales and marketing teams too. This means moving away from a research report that is delivered at the end of discovery to more real time questions and answers on your product and customer data - giving practitioners (designers, product managers, researchers) more and easier access to the data that already exists

🔁 In many cases, we will increasingly see a shift from longer research projects to shorter cycles and more continuous discovery throughout the lifecycle.

🙋‍♀️ While the main outcome of Discovery is figuring out what to build i.e. clearly finding out what to solve + what do customers value, it's also about what fits within the strategy of the company, and what can be made given the technical and financial constraints with the capabilities you have.

️⛔️ It’s not just about AI - it’s about the questions we ask, the user access and controls - the right person has to consume that data. It’s all about the right tools for the right use cases - We need to allow anyone in a company to make sense and get value from the work the discovery team is doing.

👩‍💻 Getting a good understanding and knowing the technology, along with being super tight with the engineers, and doing the hard work - turns you into a better product person/ designer. Do as much as you can to involve engineers in the process.

  • Ben has a background in business, analytics and Product management with an MBA from Oxford (Saïd Business School).

    Ben has consulted in Legal, Technology, Banking and Finance, Mining, Oil & Gas, FMCG, Logistics and Supply Chain, Chemicals, Healthcare & Pharma across Jakarta, Kuala Lumpur, Singapore & London.

    Most recently Ben is a co-founder of Orbit - a Product Strategy platform.

    In this lecture he explores new thinking and structures around Product Discovery including a practical example, through his venture use case, of how AI can be used for user interviews, getting from raw data to insights in minutes!

  • This lecture is ideal for you if you’re:

    • A Product, UX or UI Designer

    • Interested in creating AI Products & tools

    • Interested in futures and innovation

Pro - Individual Membership
£120.00
Every year

SAVE: £10/month for ALL Lectures

💬 TESTIMONIALS

  • It's nice, a lot of interesting insights

    Technology, Innovation;, Product Design

  • Great session - very clear approach - would have liked some more thinking about the use of AI to get through understanding opportunity areas before design - but great session.

    Product Design

Keep learning with these related lectures

  • Designing Tomorrow: Design Systems in the Era of AI

    Taught by Daniel Martinez, CDO - Socrates Technology Group

    Design Systems and how we make them is being disrupted. Massively. What will and should Product Designers do? Is A.I. friend or foe?

    How can we use AI to create and evolve Design systems? How can businesses and brands use AI to quickly change them to suit their latest needs? And as designers, what should we be knowing and doing with AI to deliver better across our process?

    Find out more

  • ChatGPT & Natural Language Processing for Enterprises

    Taught by Federico Ghirardelli, NLP Data Scientist, Shell

    Is ChatGPT the future or just the latest overhyped tech toy? And what does this all mean for Enterprises? And most importantly, is it safe for work?

    Here, Federico speaks about some key do's and don'ts so you can use ChatGPT in a safe and secure way and what does it mean for you and your company?

    Find out more

  • Integrating Behaviour Architecture* and AI for Better decision making

    Taught by Krittika Sharma and Akbar Mohammed, Fractal AI

    Behavioural science compliments data by understanding 'the why' of what emerges from the data through unpacking cognitive biases, emotional feedback and understanding user needs. Integrating behavioural science with AI can enable us to solve for opportunities that are not only precise but ethical as well..

    Find out more

  • Artificial Creative Intelligence

    Taught by Dhaval Joshi, Partner at BigCycl labs

    What are the key trends and developments within the Web3.0 space that will impact Designers and their practice?

    This lecture will cover key skills and methodologies, essential for designers to learn in order to prepare for the next shift in digital product development from automation to Artificial Intelligence.

    Find out more

🃏 Save more with our membership.
Get unlimited access to all our events, lectures and playbacks for less than £10 a month.

Pro - Individual Membership
£120.00
Every year
✓ 🎥 All virtual lectures & masterclasses
✓ 🎧 All lecture audio summaries
✓ 🧰 Design Guides - build your skills
✓ 🗄️ Access to curated Resources area
✓ ✂️ Member Discounts on all courses
Jumpstart - Get started
Free
✓ 🎥 Limited selection of virtual lectures
✓ 🎧 Limited selection of audio summaries
✓ 🗄️ Access to curated Resources area