LECTURE
Beyond The Prompt: What’s different when developing AI-infused products 🗯️🦾
Taught by Thomas Essl - Founder Mustard Navy - Ex Quantum Black, McKinsey, Google
⭐️ Design3 Recommended
💬 English Subtitles
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🎧 Audio-summary [2mins]
⚡️ OVERVIEW:
What sets apart the design and development of traditional products from AI-driven ones? How can teams build products that consistently outperform the competition in the crowded and hyped domain of AI? And what do they need to make it happen?
Join us as we explore what it takes to build and sustain competitive AI-infused products through theory, trends, and lived case studies.
🥡 KEY TAKEAWAYS:
In this Lecture, you will learn:
- Why User Experience provides the strongest moat.
- How to craft distinct and competitive AI product value propositions.
- How to interfaces need to change to leverage AI most effectively.
- How to reduce risk and sustain performance of AI products.
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Thomas Essl is the Founder and Managing Director of Mustard Navy, a digital agency focused on product innovation.
His prior role as Head of Design at QuantumBlack, AI by McKinsey, saw him launch Design for the Generative AI Lab and McKinsey Catalyst Zero, a product group focused on developing decarbonisation tools for the world's leading organisations.
Thomas's experience includes designing AI tools at Google, an award-winning redesign of the British Airways iOS app, and creating the product for the unicorn med-tech start-up Hinge Health.
In addition to his contributions to D3, Thomas is a visiting lecturer to the Royal College of Art London, and shares his knowledge through his Product Innovation newsletter and on LinkedIn.
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This lecture is ideal for you if you’re:
A Product Manager or Designer
Interested in creating AI Products & tools
Interested in futures and innovation
SAVE: £10/month for ALL Lectures
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