LECTURE
Learn how to size your product proposition with numbers 🧮
Taught by Lucy Scott Brown, Senior Product Owner at Inventors of Play
🎥 Most watched | 💙 Community Favorite | 💬 English Subtitles
⚡️ OVERVIEW:
How do you size the viability of a digital product?
In the product space, being able to define and size a business opportunity is one of the foundational stones of building a successful product. Whether this is from the core product perspective, the marketing side, or from understanding the key users, it is a useful skill to have in your toolkit as a designer and innovator.
This session will cover the basics of why this skill is important and how to start applying the principles of sizing.
🥡 KEY TAKEAWAYS:
In this Lecture, you will learn:
1. Market sizing is a useful tool to show potential revenue for new products, features or businesses, and help to prove viability.
2. The key figures you need to determine are the Total Addressable Market (TAM), Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM).
3. The questions you ask in order to determine which pieces of data you need are as important as the data points themselves.
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Lucy is a product enthusiast, having worked in product across multiple areas - from internal process tools to corporate venturing and industrial IoT.
She is now involved in building blockchain technology, and is enjoying exploring the world of Web3!
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This lecture is ideal for you if you’re:
A Product, UX or UI Designer
Interested in creating AI Products & tools
Interested in futures and innovation
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